02 / The Challenge
Before
Great service, hidden behind a dated website.
The previous T-Squared site was a solid foundation, it did its job and served as a simple landing page that showcased their business. We were able to build off of that and provide them with a — the brand looked older than the business, the layout was cluttered, and the only form of contact was a wall of fields that demanded everything upfront.
The numbers told the story plainly. Between July 2025 and the end of April 2026 — ten full months — the site collected ten total contact form submissions. Not all of them converted to paying jobs.
For a service business in a high-intent local search market, that's not a website. That's a brochure that visitors find, scroll, and leave.
- 01Cluttered, dated visual design — heavy template, mismatched typography, no clear hierarchy.
- 02Mobile-unfriendly — image-heavy layouts collapsed awkwardly on phones.
- 03Buried call to action — booking required scrolling past a gallery and decoding a long form.
- 04No SEO foundation — no schema, weak meta, no Google Business Profile configured.
- 05No brand system — colours, typography, and tone were inconsistent everywhere.
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BEFORE · OLD HOMEPAGE
Captured Apr 2026
One brand, applied everywhere customers look.
A website only does its job if the rest of T-Squared's digital surfaces match. We rebuilt their Facebook and Instagram profiles, designed a single visual language across every customer touchpoint, and set up a monthly content cadence that keeps them visible without taking founder time.
Lawn mowing & garden maintenance · Sunshine Coast, QLD
t-squaredservices.com.au/links
What's included in the monthly content retainer
Strategy, design, scheduling, and reporting — all handled, every month.