01Introduction & who we are
Perspectiv is the trading brand of Perspectiv Group (ABN 70 537 073 912) ("Perspectiv", "we", "us", or "our"). This Privacy Policy explains how we collect, hold, use and disclose personal information when you use our website (perspectiv.com.au) or our services, and is committed to protecting your privacy.
Contact: For privacy enquiries, access requests, correction requests, or complaints, email us at hello@perspectiv.com.au.
02The kinds of personal information we collect — APP 1.4(a)
We may collect and hold:
- Contact and identity information: Name, email address, phone number, and (where relevant) company or business name.
- Project and communication information: Details you provide about your project (e.g. when requesting a quote, engaging our services, or corresponding with us — project briefs, feedback, support requests).
- Usage and technical information: When you use our website, we may collect or hold information such as IP address, browser type, device type, pages visited, referring URL, and similar data (e.g. via cookies, server logs, or analytics tools).
We do not routinely collect sensitive information (as defined in the Privacy Act). If you voluntarily provide such information and we need to use it, we will do so only in accordance with the law and, where appropriate, with your consent.
03How we collect & hold personal information — APP 1.4(b)
- Collection: We collect personal information directly from you when you fill in forms on our website, contact us by email or phone, engage us for services, or otherwise provide information to us. We may also collect technical and usage information automatically when you use our website (e.g. through cookies and similar technologies).
- Holding and storage: We hold personal information in electronic form on secure systems and, where applicable, with service providers who assist us (e.g. hosting, email, analytics). We take reasonable steps to protect the information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure. We do not retain personal information longer than necessary for the purposes set out in this policy or as required by law.
04Purposes for which we collect, hold, use & disclose — APP 1.4(c)
We collect, hold, use, and disclose personal information for the following purposes:
- Providing our services: To provide, maintain, and improve our website design, development, hosting, maintenance, and related digital services.
- Communication: To respond to enquiries, send project updates, issue invoices, and communicate with you about your projects or our services.
- Marketing: To send you marketing communications only where you have consented to receive them (or where we are otherwise permitted by law), and you have not opted out. You can unsubscribe at any time.
- Legal and compliance: To comply with legal obligations, protect our rights, and respond to lawful requests from regulators or authorities.
- Website and business improvement: To analyse and improve our website, user experience, and business operations (e.g. analytics, security, troubleshooting).
We do not sell your personal information to third parties for marketing purposes.
05Disclosure of personal information
We may disclose personal information to:
- Service providers who help us operate our business, under arrangements that require them to handle information securely and in accordance with applicable privacy law. The third-party services we currently use may include:
- Meta (Facebook) Pixel — used on our website to measure advertising performance. It records page views and, on our free audit tool, a completed-audit event.
- Formspree — processes and delivers submissions from our website contact form.
- Google Fonts — serves the typography used on our website; loading a font may share basic request data (e.g. IP address) with Google.
- Google PageSpeed Insights API — powers our free website audit tool; the URL you submit for an audit is sent to Google's API to generate the report.
- Vercel — hosts our website and may log standard server/operational data as part of hosting.
- Professional advisers (e.g. lawyers, accountants) where necessary for the purposes of our business.
- Regulators or authorities when required or authorised by law.
We do not currently use Google Analytics or any similar general-purpose analytics platform.
Overseas disclosure — APP 1.4(f) & (g): We primarily store data on servers located in Australia where practicable. However, the third-party services listed above (Meta, Formspree, Google, Vercel) may process or store data in the United States or other overseas locations as part of their own infrastructure. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those providers meet Australian privacy standards. We remain accountable for the handling of your personal information by our overseas service providers unless an exception under the Privacy Act applies.
06Direct marketing — APP 7
We will only use or disclose your personal information for direct marketing where:
- we have collected the information from you;
- you would reasonably expect us to use or disclose it for that purpose;
- we have provided a simple way for you to opt out; and
- you have not opted out.
If we use or disclose your personal information for direct marketing, you may request that we stop at any time (e.g. by using the unsubscribe link in our emails or contacting us). We will not charge you for processing an opt-out request.
07Anonymity & pseudonymity — APP 2
Where it is lawful and practicable, you may interact with us without identifying yourself (e.g. by browsing our website without submitting forms). Where we need your identity to provide a service (e.g. to deliver a project or send an invoice), we will require you to provide the necessary details.
08Automated decision-making & use of AI tools
We do not use automated decision-making processes or AI tools to make decisions that significantly affect your rights or interests (e.g. we do not use AI to assess applications, determine pricing for you personally, or make similar decisions about you).
We do use AI tools to assist our team in producing creative, written, and technical work (e.g. draft copy, design concepts, or code) as part of delivering our services. Where personal information is processed using AI-assisted tools, we take reasonable steps to minimise the amount of personal information shared and only use reputable providers with appropriate security measures. All AI-assisted output is reviewed by our team before it is delivered or published — we do not publish unreviewed AI output.
09Children's privacy
Our services are intended for businesses and individuals aged 18 years or older. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take reasonable steps to delete it.
10Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.
11Data security
We implement appropriate technical and organisational measures to protect your personal information against misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures may include multi-factor authentication (MFA), encrypted communications (HTTPS), secure cloud storage, password management, access controls, regular software updates, and routine backups. No method of transmission or storage over the internet is completely secure; we cannot guarantee absolute security.
12Notifiable Data Breaches (NDB)
In the event of a data breach, we follow the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988. If we identify a breach that is likely to result in serious harm to individuals, we will notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable. We will take reasonable steps to contain and remediate any breach and to assist affected individuals.
13Cookies, tracking & analytics disclosure
Our website may use cookies and similar technologies for:
- Essential operation: Security, load balancing, and basic site functionality (e.g. via our hosting provider, Vercel).
- Marketing measurement: We run the Meta (Facebook) Pixel on our website. It fires a page-view event when you browse the site, and a completed-audit event if you use our free website audit tool. This data helps us measure and improve our advertising. We do not use Google Analytics or any other general-purpose analytics platform.
The Meta Pixel only loads if you click Accept on the cookie banner shown when you first visit our site. If you click Decline, the Pixel never loads. You can change your choice at any time via the "Cookie settings" link in the footer of every page. See our Cookie Policy for full detail on the cookies and trackers we use.
You can also control or block this tracking through your browser's cookie settings, an ad-blocker or tracker-blocker extension, Meta's own off-Facebook activity controls, or by contacting us to ask that we stop using your data for this purpose. Disabling cookies may affect some site functionality.
14How you can access & correct your personal information — APP 1.4(d)
You may request access to the personal information we hold about you, or request that we correct information that is inaccurate, incomplete, or out of date. To do so, email us at hello@perspectiv.com.au. We will respond within a reasonable time and, where required by law, in the manner set out in the APPs. We may need to verify your identity. In some circumstances we may refuse access or correction in accordance with the Privacy Act. If so, we will explain why.
15How you can complain about a breach of the APPs
If you believe we have breached the Australian Privacy Principles or a registered APP code that binds us, you may make a complaint by emailing us at hello@perspectiv.com.au. We will acknowledge your complaint and respond within a reasonable time (typically within 30 days). If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC). Details are at oaic.gov.au.
16Retention & destruction
We retain your personal information only for as long as necessary to fulfil the purposes set out in this policy, or as required by law. We generally retain project-related personal data for 7 years after the conclusion of our services to comply with Australian tax and legal record-keeping requirements. When no longer needed, we take reasonable steps to securely destroy or de-identify the information.
17Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and change the "Last updated" date. Continued use of our website or services after changes constitutes acceptance of the updated policy. For material changes that affect how we use your personal information, we may notify you by email or a prominent notice on the site where appropriate.
18Contact us & Privacy Officer
If you have any questions about this Privacy Policy or our handling of your personal information, please contact us via our contact page or by email at hello@perspectiv.com.au. We will respond to privacy enquiries, access requests, and complaints within a reasonable time.